Your First Steps and Where to Go from Here
All businesses start with an idea. Some are ideas are simple and some complex, but the successful ones solve a problem. Sometimes it’s a problem you didn’t know you had. Ultimately, as long as your business adds value to the lives of consumers that’s what matters.
An Idea is key, but you need more than just an idea. You need passion as well. If you find a product or service that sells but its something you hate, you’ll never be as successful as you could be.
Your idea should be something you care about. Ideally it will be the solution you’ve been looking for. For example, you really wish there was a bowling alley in your town because you love to bowl but you hate driving to the next town over to bowl at their run down alley.
Examine Your Idea
Starting a bowling center in your town doesn’t guarantee success, but it does guarantee your interest. You’ll need to tell people about it, be excited and get them excited too. You’ll need to take everything about why it solves your problem and turn that into the “why”. As in “why would people spend their money here”. That is all business is, solving problems in exchange for money. The thing is, money solves a lot of problems. So your job is to identify why the solution your offering is more worthy than another solution to another problem.
To put it simply. I’ve got 99 problems and money would solve most of them. I have enough money for the big ones- shelter, food, clothing and some left over. Lets say the remaining problems are minor, they are things you want but don’t have. They fall into Entertainment, Travel, Goods & Services, Charity. What is going to make what you are offering more appealing than satisfying the consumers desire for something else? Your passion may make the difference.
Trust In Your Business
In order to be successful you need to know your industry, know your customer, and connect with everyone involved. That may seems a little extreme, but its true. Relationships are key to everything in business, especially where marketing is concerned.